This project focused on creating packaging for either an existing brand or a new one so I came up with my own coffee brand, Beans. I designed packaging for three different coffee bags, with the color scheme reflecting the lightness or darkness of the roast. In addition, I created a mug and its packaging as another product under this brand.

My goal was to craft something simple yet memorable for customers, so I kept the designs minimal. The project also includes brand identity, a style tile (featuring color palette, typography, and graphical elements), and a die-cut file ready for printing.