Xtential is my personal brand inspired by my signature art pieces, known as letter bombs. These large letter forms constantly shift in shape and meaning, telling a story while keeping the viewer guessing. The sentences are intentionally jumbled, so no words are immediately recognizable except for the one in the center, which serves as a clue to the message.

This is a streetwear brand that specializes in in-house screen-printed clothing that also offers  a custom service where customers can send in what they want the hidden message to say.  Below are examples of some products, along with the brand guideline book and campaign poster advertisements. The name "Xtential" is a play on the word "existential," which emphasizes the affirmation of existence. The campaign invites viewers to reflect on how they choose to exist in the world.